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Introduction

Generate with AI is the fastest way to an agent when you don’t want to pick a template or fill in a form. You enter your company’s website and the AI:
  • reads the home page and the most informative subpages (offer, pricing, contact, opening hours, FAQ),
  • builds a business profile - what you do, what you sell and at what price, for whom, and how to reach you,
  • lists the questions customers ask most often, answered from the site,
  • proposes three different agents that fit your business.
The agent you pick is built on the same industry template you would choose by hand, so it gets the same conversation structure, tools and anti-hallucination guardrails - the AI just fills in the form for you. Already have a call script your sales team uses? Pick I have a call script instead: the agent follows the script, and only the facts come from the website. You can open the wizard in two ways: paste the address into the “Got a website? Let AI build the agent for you” banner above the template gallery (the analysis starts right away), or click the AI Generate card below the gallery.

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Step 1: Business

Enter the website address, e.g. yourcompany.com - no https:// needed. Optionally enter the company name if the site uses a different one (e.g. just the brand instead of the full name). No website? Click No website - I’ll describe the business myself and write a few sentences: what you do, services and prices, opening hours, address, why customers call and what you expect from the agent. The more specifics, the better the agent - the AI only uses what you provide.

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Step 2: Analysis

The analysis usually takes 20-40 seconds. Besides the visible text of the pages, the AI gets what a site often keeps out of sight:
  • the page title and meta descriptions,
  • phone numbers and e-mail addresses behind “Call” and “Write to us” buttons,
  • schema.org structured data (address, opening hours, prices, FAQ) that many sites publish only for search engines.
This means sites built entirely in JavaScript, whose plain text is nearly empty, can still be analyzed. If the address does not respond, the wizard also tries it with www. added (or removed) and over http://.
We only read the public pages at the address you give - no login, cart, blog or privacy policies. Nothing is saved until you create the agent.

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Step 3: Proposals

On the left you see what the AI knows about the business: name, industry, description, offer, opening hours, address, phone and e-mail, plus how many pages were read and how many customer questions were found. Click Edit to change anything - this data goes into the agent. On the right are three agent proposals, best first (marked Recommended). Each one shows:
  • the call direction - inbound (customers call the agent) or outbound (the agent calls, e.g. leads or with a reminder),
  • the template it will be built on,
  • why it is worth deploying and the expected effect,
  • what the agent will do on calls.
If none fits, choose I have my own idea, describe the agent’s job and pick the call direction. The agent is then built on the general template, but with all the business knowledge from the analysis.

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Step 4: Summary

The AI maps the chosen proposal onto the template’s fields: goal, conversation plan, details to collect, limits, tone and form of address, plus the FAQ, knowledge base and contact details. Industry-specific fields (e.g. a restaurant’s menu) are also read from the site for the chosen template. On the summary you can adjust the essentials:
  • the company name the agent introduces itself with,
  • the agent’s main goal,
  • tone and form of address,
  • the details to collect from the caller, including your own,
  • language and voice,
  • transfer to a human.
Everything else - tasks, FAQ, knowledge base, contact details and integrations (bookings, SMS, e-mail, CRM, Google Sheets) - is under Open all settings. It is the same wizard as for templates, with the fields already filled in; Back to the AI summary takes you back. Click Create agent. The prompt is written natively in the chosen language, just like with templates.
Review the FAQ and knowledge base in the advanced settings before the first call. The AI takes answers only from your site, but if the site is out of date (old prices or hours), the agent will repeat what it says.

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Blank agent

If you’d rather configure everything by hand, choose Start with Blank Agent below the template gallery. You provide:
  • the agent name (required),
  • the call direction - inbound or outbound,
  • the agent’s goal (optional),
  • language and voice.
With a goal, the AI writes a starting prompt around it. Without one you get a clean scaffold. Either way you land straight in the agent editor.